Erstwhile vice president of the Ghana Football Association, George Afriyie has suggested BA United and Bofoakwa Tano can be used as bait to secure sponsorship deals for the Division One League (DOL).
The former Black Stars management committee chairman contends the aforementioned clubs have a bigger following than most of the clubs in the Ghana Premier League and thus can be used as leverage to draw sponsorship to the second tier.
Since GN Bank ended its deal as the title sponsor for the DOL, there have been no title sponsor with clubs enduring financial distress throughout a football season.
Profering solutions on how to win corporate Ghana on board, Mr Afriyie in a discussion held by Happy FM in conjunction with state broadcaster GTV Sports Plus, said:
“If you look at clubs in the Bono, [Bono East] and Ahafo regions for instance, most of them are community clubs. Clubs like Berekum Arsenal, B/A United and [Bofoakwa Tano] used to play in the top-flight league and have a strong following. As a matter of fact, if you look at B/A United they are by far bigger than some of the Premier League clubs,” he told Ohene Brenya of Happy FM.
“These clubs who pull a lot of fans into their match venues can be used as the bait to draw sponsorship for the Division One League because they already have their numbers and these can be leveraged upon,” he added.
Sponsorship in football was widely discussed on Thursday’s Zoom Conference which featured top football administrators in the mould of George Afriyie, Bankroller of Tema Youth Wilfred Osei Kwaku and president of Phar Rangers Nana Yaw Amponsah.