Chief Executive Officer of Asante Kotoko, Nana Yaw Amponsah has promised to make celebrities akin to musicians and movie stars out of players playing for the Porcupine Warriors.
The brainy young football administrator has been tasked with morphing the club into a commercially viable entity and he has stopped at nothing in ensuring just that with the appointment of a capable management team to ensure this task becomes a reality.
In making the club economically viable, the footballers (cash cow) must be in tune with branding which according to Nana Yaw Amponsah, his eight-member management team have the required skills to brand Kotoko players to be celebrities to attract more companies for endorsements.
“My Management is determined to brand Kotoko players to be celebrities just like movie stars and musicians, and this means that, where they live, where they eat and their outfits must be evolved,” said Nana Yaw Amponsah on Opemsuo 104.7 FM.
He reckoned that “If a Kumawood actor is tagged as a celebrity, why can’t a Kotoko player be in the same tag. Our players must get an endorsement from big brands.”